THE DAY AFTER LIII
While most of the marketing world was vying for your attention before and during the Super Bowl, 7-Eleven took over the day after the big game to promote delivery app 7NOW.
We created a promo offering everything you need to recover from the Super Bowl LIII for .53 cents each. It was announced the Monday after the game with full page letters in the Boston Globe & LA Times reacting to the game’s outcome, in addition to influencers, social, search and a responsive messaging war room.
The promo drove thousands of installs and resulted in our highest order day ever.
Copywriters: Me and Benji Shaw
Art Directors: Matt Calabrese, Lance Morales, and Kat Choi
Creative Directors: Derekh Froude and Rachel Dolinsky
