END FAMILY FIRE

Gun suicides make up the vast majority of ALL gun deaths every year in the United States — 61%, according to the U.S. Center for Disease Control and Prevention. Last year, more than 23,000 Americans died by firearms suicide (about 60 every day). That's more than homicides and unintentional shootings combined.

To promote safe firearm storage and help prevent suicides, we worked with the Ad Council and nonprofit Brady: United Against Gun Violence to create a campaign that cast light on a difficult and rarely discussed subject: the issue of gun suicide in America.

Full-page ads in the New York Times and other major newspapers primed readers for other executions throughout the 360° campaign.

AD: Tyler Wriston & Jade Song
CW: Moi y Chase Condron

PRINT + OOH

Full-page ads in the New York Times and other major newspapers and OOH primed readers for other executions throughout the 360° campaign.

OLV + RADIO

Radio featuring the voices of real people who have been affected by gun suicide implored listeners to keep their guns and ammo stored safely.

We released a video that looked at the consequences of not keeping your guns and ammo stored securely through a first-person gamer experience .