7NOW: THE DAY AFTER SB LIII

While the world was vying for your attention before and during the Super Bowl, 7-Eleven took over the day after the big game to promote delivery app 7NOW.

We created a promo offering everything you need to recover from the Super Bowl for .53 cents each. It was announced the Monday after the game with full page letters in the Boston Globe & LA Times reacting to the game’s outcome, in addition to influencers, social, search and a responsive messaging war room.

The promo drove thousands of installs and resulted in their highest order day ever!

Copywriters: Benji Shaw and Robert George
Art Directors: Matt Calabrese, Lance Morales, and Kat Choi
Creative Directors: Derekh Froude and Rachel Dolinsky